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The value of intangible experiences is being increased by the power of online social networking. Facebook allows you to now communicate and thus amplify your social experiences through the uploading of photos of the experience and status updates about those experiences.


Look at the impact it is having on the experience of attending a Music Festival. It is now heightened by talking about it with friends before hand and alerting your network through updates, it is then valued again when you post photos up of the event afterwards.

Personally, I know that I am a sucker to the experience economy. I am not to interested in possessions (I have lived in Sydney for 15 months and my only piece of furniture is a bed side table which is a milk crate). I do not know if this is a time in my life and my priorities will shift to surrounding myself with nice items in the future or if it is a symptom of my generation where we no longer want expensive items but crave new experiences?

What I do know, is that there is a huge opportunity for experience based brands to increase the value of their offering through helping their customers communicate that experience to their friends. At the end of the day it is how we are viewed and valued by our friends and our desired friends that matters to us most.

Hi All

Just want to inform you guys that there is going to be a fundraiser for Kehau Sullivan youngest and newest addition to the Pancho Sullivan Family. Kehau was born with heart troubles and has already had an operation to help her keep going. She will need around 4 operations in her lifetime and as we all know insurance will only cover so much. We all know Pancho from when he was on tour and being a North Shore standout forever. Pancho did so much to help out whilst he was on tour and has always been willing to lend a helping hand to anyone that has ever needed it. So lets show our love and support by helping him and his beautiful family.



Myles Padaca and his wife have organized a fundraiser night on the 5th December at Breakers 6pm to help Pancho and Haunani with the huge medical costs. There is a website where you can donate money and there is also going to be an on-line board auction so if you have a spare board feel free to contact Myles and help out with the cause. Myles' contact details are mylespadaca@gmail.com and the link to donate money is :

http://www.facebook.com/home.php?#/pages/Friends-of-Kehau-Sullivan/182872574919?ref=mf

Lets all pitch in and help such a wonderful loving family so they can concentrate on getting little Kehau strong and healthy for a long and amazing life.




Thanks for your time.

Mick Fanning