Wednesday, November 26, 2008
Adidas have just launched their Advertising Campaign for 2009 'adidas Originals house party'. Everything about this campaign is beautiful. This is like a Transmedia Planning wet dream. There is already so many little pieces of currency in this video?
Do you see any celebrities that you know?
Do you know the music track?
Do you know who the graffiti artist was?
There is so many angles to tell this story from, they have started with such a rich base. It looks like they have started too.
And finally, to build the story around ‘the ultimate house party’. Who does not like house parties? They are always the most fun, right? And what a thought starter who would be at your ‘ultimate house party’!
Thursday, June 19, 2008
Social Currency is a really important term that all marketers should be aware of. 
Image via Age
Social Currency are the objects that makes us valuable to our friends.
Here are two examples of how brands have created social currency for their consumers.
Intangible Source: Who Weekly 
Brands can act as sources of information that people can then use as social currency with their friends.
E.g Sharon reads Who Weekly
Sharon: Did you hear about Paris Hiltons new video that she was in?
Diane: No, please fill me in!
The information about Paris acts as social currency. As it is a piece of information that is valued by Diane.
Tangible Source – Nike Shoes 
Anyone that knows me probably knows that I love Nike Air Max's. If I see you also wearing Air Max’s I will probably hold you in high esteem because they are seen as valuable object in my world. The Nike Air Max’s are acting as social currency.
Next week, I will be showing how brands can create social currency in the social media space.
