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Adidas have just launched their Advertising Campaign for 2009 'adidas Originals house party'. Everything about this campaign is beautiful. This is like a Transmedia Planning wet dream. There is already so many little pieces of currency in this video?

Do you see any celebrities that you know?
Do you know the music track?
Do you know who the graffiti artist was?

There is so many angles to tell this story from, they have started with such a rich base. It looks like they have started too.


And finally, to build the story around ‘the ultimate house party’. Who does not like house parties? They are always the most fun, right? And what a thought starter who would be at your ‘ultimate house party’!

This blog was going to just be about the increase in word of mouth through the Facebook status bar. It has increased dramatically since I did my research last year. I noticed that there were not many examples into Negative Word of Mouth especially. In this example my mate Janosh Biczok warned me about the movie Vantage Point.



Which after watching the trailer would probably be the best way of explaining Transmedia Planning to a non marketer. Everyone has some information about the killing of the president but not the whole picture. Together they can build the whole picture of the campaign.

I think I might have to go and see this movie now? So much for Negative WOM!

Yesterday I solved the teaser mystery of Man Cans. I found out because my mate showed me the new Solo cans and then it just clicked. This is a great example of social currency. Social Currency is giving the consumer something to be able to talk about, some valuable information.

There is also a raging forum debate going over at Whirlpool where they are trying to crack the mystery as well. This has hints of the communities formed around Alternate Reality Games as well.

On the whole I love this idea of launching the product before the general population makes the official connection with the Man Cans Campaign. They are giving the consumer the chance to solve the teaser before they launch. This is the best example of Australian Transmedia Planning that I have seen. To read more on this planning read what Faris, FOI and Influx have to say about it.

The agency behind this gem is The Furnace, I think they have got a Cannes winner on their hands.

The Furnace is also behind the winner of the 2007 AFA Effectiveness Awards Skins Campaign. However it appears that Skins may be in hot water with a legal suit arising over misleading claims that they don't sponsor elite athletes. Read the full story here.

Here is the winning campaign TVC


And click here to see the new campaign


Here is my previous post on Man Cans