Tuesday, July 29, 2008
Corporate Blogging is not Risky Business - Lets share the evidence
0 comments Posted by eightq at 10:09 PM
Corporate Blogging is dead? I think not.
You only have to look to the market leader of social media the USA to see the way forward for social media.
This is a great fact found on the blog Ephiphany Solutions The University of Massachusetts Dartmouth Centre for Marketing Research recently conducted a study showing that a greater proportion of the top 500 fastest growing private firms in the US are now turning to blogging for marketing purposes compared with last year.
It said that 39 per cent of these firms now have a blog, compared with 19 per cent in 2007.
I think there is a perception amongst marketers that there is a huge risk of the unknown and that social media is just a 'fad'. Evidence like this helps proves our case otherwise. It helps our cause in convincing clients to allocate time and money to social media. If you have any other gems please share them! :)
Sunday, July 6, 2008
One of the major problems with a company creating a blog (Platform Creation) is that they expect a large audience that they are used to with buying traditional media space. The problem is that it doesn’t happen.
I think a great analogy for corporate blogs is a rock band. Take AC/DC for example, they didn’t start playing in front of 20,000 people at Festival Hall. They played at their local pub and over time they grew a large following. It is no different with corporate blogs. You need to give them time to find their audience. Read more about short term failings of blogs with this post at Pigs Dont Fly.
