Untukmu Para Pengunjung

90% of the people who comment on this blog have a blog.

Why is this so?

a) they understand the pain of posting
b) they understand the reciprocal relationship building nature of posting
c) ????

Young people just 'get' content creation, they do not want to just consume content but are hell bent on creating content as well.

Case in Point- Fashion Rookie

Tavi is
1. A Fashion Blogger (Style Rookie)
2.Already part of a blogger outreach program (Australia struggles to do outreach to Top 100 Bloggers, America is doing it to niche niche markets)
3.Has had articles published in NY Times Magazine
4.is a really great engaging writer


and is

5. 12 years old!!!!!! 12 years old !!!!! 12 years old !!! 12 years old!!!!!! 12 years old !!!!! 12 years old !!!12 years old!!!!!! 12 years old !!!!! 12 years old !!!12 years old!!!!!! 12 years old !!!!! 12 years old !!!12 years old!!!!!! 12 years old !!!!! 12 years old !!!

Tavi Fashion Editor of Vogue by 18?

For 19 years I grew up just being able to consume media, Tavi grew up being able to produce and consume media! What effect does that have on a generation?

Hat tip to Meg Rayner

P.S Thanks to Jye Smith the creative genius for producing my killer header banner. I am sorry to all those fans of my pixalated image I had before. :(

My friend Meg Rayner is a journalist at The Courier in Ballarat (Victorian Country Town). In March, Meg reported about an upcoming auction for a local girl Layla Wright who has been battling cancer for the past 2 years. Through Meg's article she turned the projected small auction into a grand event which helped raise $20,000 for Layla, this allowed Layla to achieve her one wish of going to Disneyland and help pay for her chemotherapy. Meg last year was a university student, this year she raised $20,000 for a child in need, WOW!!!!

As Bloggers we are in fortunate position to have the time and reach to a large audience which sometimes can rival traditional media. What we do with this ‘time/reach’ is up to us.

Some blogger that are already giving back is Gavin Heaton and Isadore for Article 39 Concert and Body Shop Activist Blogger Adam Valvasori who blogs purely about bringing about social and environmental justice.


What other bloggers do you know who are giving their time to promote great causes?

Chris Brogan to the rescue!

This is a great post on 50 Topics Marketers can talk about for your company. But I think you should also look at yourself as a brand and how some of these could be written about you.

From Chris' list I have picked these 6 gems that I think any blogger can write on to help define their brand and distinguish them from the blogger clutter that is going on.

1. A little bit about us.
2. A walk in our neighborhood
3. Giving back to the community: our plan
4. What we think is unique about us. Do you agree?
5. Video - a tour of the plant, and a day in the life of your product
6. What we worry about over the coming year

Funnily enough I did as Chris suggested and made a video of my workplace about a year ago.

Corporate Blogging is dead? I think not.

You only have to look to the market leader of social media the USA to see the way forward for social media.

This is a great fact found on the blog Ephiphany Solutions

The University of Massachusetts Dartmouth Centre for Marketing Research recently conducted a study showing that a greater proportion of the top 500 fastest growing private firms in the US are now turning to blogging for marketing purposes compared with last year.

It said that 39 per cent of these firms now have a blog, compared with 19 per cent in 2007.

I think there is a perception amongst marketers that there is a huge risk of the unknown and that social media is just a 'fad'. Evidence like this helps proves our case otherwise. It helps our cause in convincing clients to allocate time and money to social media. If you have any other gems please share them! :)

King of Guest Blogging: Justin Timberlake

Guest Blogging has been mentioned in a number of places as a form of improving your personal brand, however I think the person who can demonstrate the power of guest blogging the best, is none other than Justin Timberlake.

When it comes to music collaborations, Justin Timberlake is the man. He has collaborated his way from being a cheesey boy band member to becoming a respected RnB artist. Justin did this by collaborating with other artist to reach their audience and gain credibility. He first entered the Rap scene with his collaboration with Nelly on ‘Girlfriend’, then collaborated with a number of other Rap/RnB stars (T.I, 50 Cent, Timbaland, Nelly Furtardo) in doing so reaching a wider RnB market. This was also good for these Rap Artist as they were able to attract a more mainstream audience.

I am currently doing a Justin Timberlake with my collaboration with Marketing Magazine. I currently write a blog for them, this is great for expanding my audience as Marketing Magazine has a great following with a lot of Marketers that are not reading my blog. It also works well for Marketing Magazine as I introduce them to my audience as well. A WIN-WIN situation!

So the question is, Who are you collaborating/Timberlaking with?

'We liked Kid Rock before he was a famous drunk'

You can learn alot about Corporate Blogging from hardcore music groupies. They are the ones who have been with you since the start, saw you play at your first concert, have all your cd's and have shrine to you in their bedroom.

Writing a corporate blog will no doubt start with a low level of traffic coming to your blog. This may make you skeptical of the power of blogging and whether you are just wasting your time. However this small audience (groupies in the making) will be the most valuable to your company.

The first few reader to your blog will invariably be your brand fanatics. These are the people who want to go out and source new information about your brand. These are the people who speak about your brand to all their friends and swear by your products. As like my previous example of AC/DC and corporate blogs your first fans with be your dedicated groupies who are passionate about the music.

Embrace these people.

Welcome to the first ‘Top 50 Australian Marketing Pioneers Blog’ list.

I realised after nearly 2 years of blogging, I really didn’t have any idea of who was blogging around the topic of Marketing in Australia. I decided to make this list in order to shed light on the Australian Marketing Blogosphere and hopefully connect you with some great Australian Marketing thinkers.

The ranking system is very similar to the AdAge Power 150 methodology. I have used the same variable to rank the blogs (Google Page Ranks (10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa Page Ranking (10), Bloglines (10).

I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.

To be eligible

1. The author of the blog must be Australian or living in Australia
2. The main focus of their blog must be on a topic within Marketing (Advertising, Social Media Marketing, Public Relations, Marketing Research, etc.)

If you are not on this list and would like to be, please email julian@nakedcomms.com.au
This list will be updated every 3 months (Next update - September 2008).

As published in

This list will be published in the August Edition of Marketing Magazine.

								Total
1	Banner Blog	6	6	8	6	8	9	43
2	Servant of Chaos	9	5	8	6	6	5	39
3	Duncans Tv Adland	6	5	7	6	8	5	37
4	Corporate Engagement	8	5	5	4	5	8	35
5	Better Communication Results	8	3	6	5	6	6	34
6	Young PR	7	5	6	5	5	6	34
7	Small Business Branding	7	3	0	8	7	8	33
8	Get Shouty	8	5	7	5	4	4	33
9	Personlize Media	8	5	4	4	4	5	30
10	Brand DNA	6	4	6	5	5	4	30
11	PR Disasters	7	5	4	4	4	5	29
12	Ettf.net	6	5	5	4	4	3	27
13	1+1=3	5	3	5	4	5	5	27
14	Business of Marketing & Branding	6	5	6	4	4	1	26
15	Media Hunter	7	2	6	4	3	3	25
16	Australian SEO Blog	4	4	5	4	6	1	24
17	Wide Open Spaces	8	5	4	3	3	1	24
18	The Marketer	7	3	6	4	3	0	23
19	Three Billion	6	4	0	4	4	5	23
20	Innovation Feeder	6	5	3	3	3	2	22
21	Campaign Brief Blog	6	4	0	3	5	3	21
22	Eicolab	7	5	2	3	3	0	20
23	Adspace-Pioneers	7	3	3	3	2	2	20
24	Publicity Queen	8	4	1	1	2	3	19
25	Filtered	6	4	0	2	3	3	18
26	Marketing Easy	6	3	0	3	5	1	18
27	Hothouse	6	4	1	2	4	1	18
28	Mark Neely's Blog - 3rd Horizon	7	3	2	2	3	0	17
29	Lexy Klain	7	3	1	3	2	1	17
30	Peter Sheahan Live	6	4	0	1	4	2	17
31	In my atmosphere	6	4	0	3	2	1	16
32	Elbow Grease	4	4	0	3	2	3	16
33	Falkayn	5	4	2	0	2	1	14
34	Pigs Don't Fly	6	4	1	1	2	0	14
35	Diffusion	7	4	0	1	1	1	14
36	Australian Small Business	6	3	0	0	4	0	13
37	The Jason Recliner	4	4	1	2	1	1	13
38	The Wayfarer	7	3	0	1	1	1	13
39	Adnotes	6	3	1	1	2	0	13
40	Ryan's View	6	4	0	2	1	0	13
41	B&T	7	4	0	1	1	0	13
42	Zero Budget Marketing Ideas	6	3	1	1	1	0	12
43	Blackwatch	5	3	0	0	0	3	11
44	Fresh Chat	5	2	1	1	1	1	11
45	Latin Ocean	5	2	1	1	1	1	11
46	Arrow Internet SEO	7	2	0	0	1	1	11
47	The Sticky Report	7	0	1	2	0	0	10
48	Naked Communications-The Flasher	8	0	0	1	0	1	10
49	Pixel Paddock	5	1	0	1	0	1	8
50	Send up a larger room	7	0	0	1	0	0	8

Feel free to put this badge on your website.



<a href="http://adspace-pioneers.blogspot.com/2008/06/top-50-australian-marketing-pioneer.html"><img style="cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJqsA1r5yeyiM3Q2eYMtbhv7EYUG3ZjjsaUQjcRIUI1dvr7r4-4sm-pPLKBIYAnfN_LTE6Adw17JqD8tcm7EeeQQhnALJ-ITJO5ch06R7oUPR9734IjzZgRyaAP-GqGPKh_KvrsCfMafB7/s400/size+right.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5209031765170633682" alt="click to see full list!" /></a>


I would just like to thank Peter Wagstaff, Zac Martin, Daniel Mejia, Gavin Heaton, The Aussie Bloggers Forum, Laketrees, Snorskd, The Australian Index and Meg for helping me create this list!

Well if you haven’t seen it yet, Chris Crocker (internet celebrity of Youtube and Myspace blogging fame) empathetic claim to stop picking on Britney.

But what I find interesting about it is a blogging story is producing enough attention to be picked up and run in the traditional media channels. Another sign of the times that blogging is becoming a powerful medium.

A piss take by Seth Green


And here is another funny video mash up of Tyra Banks and Britney.