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Really interesting discussion around the Social Media Freestyle. I think we have a good number of question to now go and have a good session.

Ben Shepherd had a good point about the audience at Ad:Tech, I had always envisioned this to be for an audience of people that were in the advanced stream of Ad:Tech or people that knew about Social Media quite well. So maybe this would be better for another event.

A Christmas Beersphere/STUB/Social Media Freestyle where we all donate $10 to the WaterAid fund for a good night?

Cole vs. Cole


Also for those wondering about the Sydney Social Media Soup Kitchen, I am speaking to Wesley Mission at the moment about getting us to do some work. You would not believe how hard it is to find a Soup Kitchen in Sydney that needs volunteers!

I am really keen on getting this idea of the Social Media Freestyle together for Ad:Tech and pitching it to them.

I am just trying to think of some of the other topics that could be debated from two sides. Here is what I have come up with so far.

1. Every company needs a Social Media strategy
2. Full disclosure from a company or brand is not always necessary in social media.
3. Kevin Rudd should of remained a broadcast medium on Twitter.
4. Metaverses will stay niche and will not see the popularity of Social Media
5. Micro Blogging will be the death of Blogging
6. A Social Media presence online is best presented by just one person within an organisation
7. Blogging is not journalism
8. Agencies are not necessarily structured to implement Social Media (Dave)
9. All media communication has a Social Media element, whether intentional or not. (Ian)
10. Social Media will be the death of the 30 second spot (Zac)
11. Social Media Marketing and WOM is the same thing (Matt)
12. You can create a Social Media Campaign without a remarkable product (Matt)
13. Above the line Campaigns to not translate to 'viral' online campaigns (Adam)
14. Social Media is not just words but images (Graeme)
15. Social Media Marketing not remain a specialist area once those in communication roles get a grasp on it (Nathan)
16. Social Media Marketing Bloggers are scaring away potential clients (Kate)


I really want to get at least 10 debate questions. Please feel free to add.

So the presentation went really well. I thoroughly enjoyed performing it and Zac, Peter and Alex White (who filled in for David) were all really great and got into character as car loving bogans (mullets included).

One of the highlights from yesterday for me was Peter Williams and Robert Leech in the panel discussion having a verbal stoush over the future of free to air television.

This got me thinking ahead to Ad:Tech and I thought it would be great to have a live debating session. Something similar to the Hip Hop freestyle battles.

The premise would be that a topic would be chosen (e.g Paying Bloggers to write about a brands is unethical) you would then have two people from the industry arguing ‘for’ and ‘against’. They would each get 2 rounds of one minute to debate there point and for rebuttal. The result would then be chosen by 2 judges and the audience would also get a vote.

Would anyone else be interested in participating and helping pitch this idea to Ad:Tech?


The real 8 Mile story
106 & Park is a hip hop show in America, they had a segment called Freestyle Friday where the amateur rappers could get on stage and battle a champion. In 2001, they created a cult hero in Jin, an asian rapper who won seven nights in a row.